Fractional general management
Every small business deserves a general manager.
Most can't justify one. The Smithy is a working GM for your business — we reduce cost, accelerate revenue, and protect your margin, for a fraction of what a full-time hire costs.
Three jobs. One number that matters.
Reduce cost
We audit what you're already paying — software seats, vendors, subscriptions, fees — and shut down what isn't earning its keep. Quiet money leaks are the fastest win we've found.
Accelerate revenue
Your web presence, bookings, follow-ups, and reporting — built, operated, and measured continuously, not as a one-off project that goes stale.
Protect margin
The numbers watched, the leaks flagged, the alerts wired — so the two lines above actually meet in your pocket.
The difference
Operated, not advised.
Consultants leave you a deck; a fractional COO leaves you a plan. The Smithy leaves the work done: the site shipped and hosted, the vendor cancelled, the gift cards selling, the weekly numbers in your inbox. You text us changes; we run them; you approve. That's the whole relationship.
What an engagement includesFrom the workshop
Brewing Tree Beer Co.
A taproom's whole web presence — site, checkout, gift cards, bookings, and weekly numbers — built, hosted, and operated as one engagement.
Built for owners who wear every hat.
If you run a taproom, a farm, a studio, a shop — you already do the GM's job at midnight, badly served by tools built for enterprises. We take the operational weight, and you get your evenings back.