01 Your website and marketing channels
Change it once. It updates everywhere.
The operated website
Text a change. Live the same day.
We build, host, and keep the site current: menu, hours, what's new. Send a photo of the chalkboard and it ships.
Events calendar
Publish once. Updated everywhere.
Add a show and it's on the site, the subscribable calendar feed, and the screen behind the bar.
Google listing and SEO
Found before your competitor is.
We tune your Google Business Profile so searchers get your hours, menu, and directions. One client holds position 1.2 with 12,000+ monthly impressions.
Ready-made social posts
Posting takes minutes, not evenings.
Instagram and Facebook templates in your brand, generated from what's already on your site.
The newsletter and the list
Your list, not the algorithm.
Announcements drafted from what's already true on your site, sent to the list you own. You preview by text and say go before anything sends.
In-store screens
The screen always matches the site.
Menu and upcoming events on a screen in your taproom or shop. Change the menu once; both update.
02 Checkout and payments
Sell on your site. Through your POS.
Online checkout and gift cards
Customers pay you on your own site.
Square checkout with a product catalog, gift cards delivered by email, and Apple and Google Wallet passes.
Square and mobile ordering
Built on the account you already own.
We connect to your Square and never hold your money. Mobile ordering runs on the same checkout our clients sell on today.
Tickets and private bookings
Ticketed events, sold from your POS.
Ticket sales with session pickers and sold-out handling the moment a session fills. Plus QR cards for the counter and private-event, catering, and group leads.
03 Partnerships and events
Reasons to walk in. Programs that fill the room.
Local partnerships
Your neighbors' customers become yours.
We pair clients and neighbors whose crowds overlap. The oyster pop-up we set up gave Brewing Tree its best sales day in July.
Families and kids
A reason to visit and come back.
Coloring books, kids' menu tie-ins, and a level in Grit, our kids' game, that unlocks only at your location.
In-store nights
Trivia and league nights, organized for you.
Trivia nights, league nights, and live game-day props on the big screen, like the football game the whole room plays at Three Notch'd. Programmed, promoted, and on the calendar without you organizing any of it.
04 The numbers
From post to visit to sale. See what works and do more of it.
One view of the business
Every number, one view.
Square, site traffic, Google Search, socials, and events wired together, so you see what drives revenue. The same plumbing feeds the daily text and the monthly report.
The daily text
Yesterday's sales, texted every morning.
See how yesterday did against the same day last year, straight from your POS. No dashboard login or CSV exports required.
The monthly report
The month in print, with next moves.
Revenue, best days, site traffic, what worked, what to try next.
Cost cutting and revenue moves
Stop paying for what isn't earning.
We audit your vendor bills and shut off the waste. Every business has subscriptions that haven't been touched in years and can be fully replaced by The Smithy.
We'll talk through what you need and decide where to start.
How to get started
How we work, in three steps.
Step 1
Initial consultation
We sit down with you and discuss your business, your priorities, your tech stack. We'll leave the meeting with an agreement on where to start together.
Step 2
Onboarding
Grant access to your point of sale, existing website, social platforms, Google Business, and email marketing, and we string everything together. We typically baseline for 30 days while we start implementing new strategies.
Step 3
Dedicated advisement
We meet with you regularly to discuss your progress, share insights from the field, and develop new experiments to launch together.
On pricing
Two questions decide it.
Our pricing is straightforward and aligns our incentives. If we can save you a dollar, would you give us 50 cents? If we can make you a dollar, would you give us 10 cents?
Book a free 30-minute callYou'll leave with at least one fix worth making, whether or not we work together.